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Why does my company/organization website need SEO?

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.4

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it.
The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

What is SEO?

SEO stands for Search Engine Optimization. If you already knew that without reading the title, you’re ahead of the game. If you didn’t, do not worry, we take care of it for you. In a nutshell it stands for all the programming, design, research, and voodoo that goes into your website coming up higher in search engine results.

You want to be at the top of search engines.

We cannot promise to get you to the #1 spot for any search, but we do make sure your site is programmed to give you great results for relevant searches. For example, if you are a plumber in Portland, Oregon, we may not be able to get you high up for a search for “plumber”, but we can get you great placement for a search for “plumber portland”. Who would be a better customer for a plumber in Portland; anyone in the world looking for a plumber, or someone looking for a plumber in Portland? We target your website for relevant searches.

There is a lot of competition on search engines for what you do.

In some cases, more than just an expertly programmed website is needed to give you great search engine results. We offer custom search engine campaigns starting at $100/month that boost your rankings beyond what a single website can do.

We only use ethical search engine techniques.

If you haven’t gotten caught yet using cloaking techniques or other methods of tricking search engines, you will eventually. For this reason we do not use methods of boosting your search engine rankings that could harm your website.

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